CV

As an aspiring professional in marketing and media, I am eager to contribute my diverse skill set to a dynamic Communications and Marketing team. My experience spans content creation, digital strategy, and brand storytelling, aligning seamlessly with responsibilities such as monitoring media coverage, creating press reports, and maintaining meeting notes.

At Stonehage Fleming, I worked as a Digital Content Associate, where I managed multi-platform campaigns, crafted engaging newsletters, and created compelling LinkedIn content for a global audience. Prior to that, at Holiday Best, I refined my ability to develop and implement Tone of Voice guidelines, ensuring consistent brand messaging. My experience at Elle Decor, where I optimised content for SEO using keywords and meta descriptions, and my freelance contributions to Grazia have strengthened my ability to craft strategic and impactful content.

Highly organised and adaptable, I excel at managing multiple tasks while maintaining attention to detail. I am motivated, conscientious, and eager to leverage my experience in a mid-level role, providing a strong foundation for future progression within the marketing, travel, and media communications field.

Work Experience

2024-08 - 2025-02

Stonehage Fleming

Digital Content Associate

I have extensive experience in content management, proficiently uploading, editing, and managing content on platforms like HubSpot and Vimeo.
My expertise in HubSpot includes managing email campaigns, maintaining contact databases, and analysing performance metrics to optimise strategic outreach. I create and distribute newsletters, ensuring alignment with brand guidelines and marketing strategies. Skilled in content development, I craft engaging articles, newsletters, and social media posts tailored to specific audiences, with a strong focus on accuracy, consistency, and brand voice.
My role also involves developing LinkedIn content to enhance audience engagement and scheduling posts to maintain an active presence. Additionally, I contribute to strategic campaign planning and performance analysis, having worked on multi-platform campaigns like Francophone initiatives and IM Conference LinkedIn promotions, using metrics to measure success and implement improvements. I support event planning and promotion by assisting in event logistics and creating promotional materials, such as social cards, to boost engagement.
Well-versed in project management tools like Trello, I efficiently plan and track social media content, while my creative input in designing visually appealing templates and graphics strengthens brand visibility across platforms.

2023-01 - 2024-07

Holiday Best

Marketing Content Writer

Demonstrated proficiency in crafting high-quality, engaging copy that enhances brand identity and resonates with diverse audiences.
Successfully developed and implemented Tone of Voice guidelines at Holiday Best, ensuring alignment with brand strategy and maintaining consistency across various channels.
Proven ability to produce top-notch copy within tight deadlines, thriving in a fast-paced environment at Holiday Best, where efficiency and quality are paramount.
Exhibited strong multitasking skills at Holiday Best, managing various projects simultaneously and prioritizing tasks for optimal workflow. Established and nurtured strong working relationships with stakeholders outside of marketing, collaborating effectively with Content Specialists across Europe.
Provided leadership and guidance to teammates at Holiday Best, fostering a collaborative environment in a matrix, global setting.
Attended WTM London, Manchester & London Travel shows to gain insights on B2B and B2C market.

2022-08 - 2024-08

Elle Decor, Mumbai

Lifestyle and Interior Journalist

Exceptional written and verbal communication skills, adept at crafting engaging and compelling narratives that resonate with diverse audiences.
Adept at interpreting data to inform content strategy, ensuring a strategic, data-driven approach to content creation and optimization.
Demonstrated strong work ethic, complemented by superb organizational skills for efficient multitasking in a dynamic work environment.
Proven ability to work independently, demonstrating initiative in project execution, fostering efficiency and autonomy.
Extensive experience collaborating with internal stakeholders, fostering a cohesive team environment and driving collective success. Maintains composure under pressure, consistently meeting tight deadlines with precision, ensuring timely and high-quality deliverables.
Added keywords, meta descriptions and alt image tags to increase SEO presence.

2022-06 - 2022-06

Grazia

Freelance Content Writer

Conducted extensive internet research to provide facts and statistics for articles and blogs.
Added keywords, meta descriptions and alt image tags to increase SEO presence.
Collaboration and Teamwork
Trend Identification and Content Updates
Used Microsoft Word, Google Docs and SharePoint to store and share created documents.

2022-02 - 2022-05

Artefact, London

Magazine Editor

Determined readiness of written pieces, made changes and approved final versions for publication.
Monitored breaking news for information on incidents, events and topics of interest to quickly assign coverage to staff. Communicated directly with writers to collaboratively assess work and guide editorial improvements.
Devised attention-grabbing headlines and summaries to increase clicks and engagement. Set layouts and selected photos for stories to boost readership.
Pitched content strategies and managed asset acquisition.

2022-02 - 2022-03

Hacked Off, London

Illustrator

Applied color theory and lighting techniques in drawings and illustrations to add excitement, focus and depth.
Gathered information from Hacked Off Data content channels and used data to create graphics, cartoons and illustrations to support company goals and strategic initiatives.
Applied artistic and illustrative techniques to print, electronic and social media.

Education

2021-10 - 2022-12

University of The Arts London - London

Master of Arts: Arts And Lifestyle Journalism

2017-06 - 2020-06

Mount Carmel College - Bengaluru

Bachelor of Arts: History, Journalism And Travel & Tourism

Elected as the secretary of the journalism department in 2019-2020
Elected as the editor for the department paper, The Carmel Beat (2018-2020)

2013-06-2016-06

BMS College Of Engineering

Bachelor of Arts: Architecture

I shifted my major to BA History, Journalism and Travel & Tourism